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Auto Dealership Social Medias and Social Networks
Producing a Dealership Digitial Marketing Return on Investment Has the Internet over extended itself - What is your opinion ? |
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Automotive Dealers - Social Medias and Social Networking – Take it seriously and why ....
As with all creatively inventive internet dealership marketing efforts one must constantly remember that marketing approaches and fades will always come and go like the wind. The crucial factor that an automotive dealer must pay close attention to is the actual return on dollars invested into automotive vehicle and service sales digital marketing. As for Dealership Social Networking it is here to stay and my belief is that it will become one more means of compromising the internets integrity. What is meant by compromising the internets integrity? Hold one, before you get upset about the word compromising, let me say that compromise may be a little harsh, since it may actually be a transitional period which will correct itself in time. The point I’m trying to make is that upon the creation of the internet it served a somewhat simple purpose, you introduced your business, product, variety of products and gave your address with a phone number, mission accomplished. Now, it is a sales marketing industry by-product that consumes billions of dollars and endless manpower hours producing an intangible product controlled by search engine algorithms. If it wasn’t for the creation of jobs, it would be nearly unless, since you can’t eat it, live in it or keep your family warm with it. So your next question is, if this is the case, "Why would AutomotiveProfit.com offer Social Networking for Automotive Dealerships to use ?" It’s simple, there is actually a place for social networking within the automotive industry and that’s to help people... yes, help people. Forget about the need to sent excessive sales messages daily, we have Websites, Newsletters, Banner Ads, Texts ads, Print Publications, Television Commercials, Micro-Sites, Instant Messengers, Mobile Advertising, Blogs, RSS Feeds and the old fashion Telephone to promote sales. Use it as a public relations tool that offers something of substance and meaning. |
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How do you as an auto dealer help people, use your social network to promote something of significant value, offer safety notices, promote dealership charitable events, remind people of reoccurring events – vehicle inspections & safety recalls, broadcast your dealership employment opportunities and most importantly let your followers know you care about them. Results; a well balanced mix between informative announcements, community interaction and dealership sales promotions.
Struggling for more ideas and want to know what other dealerships are doing, check-out who AutomotiveProfit follows on Twitter®, currently we are following dealerships which have taken the time to post employment ads on their Web site in an attempt to help others improve upon their livelihood. We do hope to find other meaningful examples of dealerships that are helping others, so we may personally broadcast that message on our social network to our followers. More Useful Twitter Ideas ...
AutomotiveProfit’s Social Networking site is striving to accomplish the task of bringing you, a dealer representative, with the power to change things, in touch with other people within your business field of interest together. Hopefully with positive end results, since our followers can read broadcasted message on your social network at no cost to your dealership. |
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As for the Job Seeking individual, this website offers all Twitter external links to dealerships as a courtesy. The listing of an external link does not constitute or imply their endorsement, sponsorship or recommendation. Links to external internet websites are provided solely as a convenience within the content of this website. Auto Dealership employment offerings change on a daily basis and AutomotiveProfit cannot guarantee availability of employment opportunities. But you do now have a tool for job searching. As for you the Automotive Dealer, remember, pay close attention to the actual return on dollars invested into vehicle and service social networking sales marketing online. Always ask this question, “Do you really need to hire personnel to build and monitor social networks or does another opportunity exist with a true Return On Investment ?” You as a dealer must decide. My gut feeling, if you have a dedicated, reasonably capable internet manager, it can be accomplished at little or no additional cost.
The above beliefs and statements are editorial comments of IntactAuto Holdings, LLC. AutomotiveProfit.com only offers passive employment referral links within its website as a no-charge courtesy and does not offer recruiting and employment services. |
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Phone Contact: 716-445-9721 | E-mail Support: Support@IntactAuto.com All Rights Reserved, © 2004, 2005, 2006, 2007, 2008, 2009, 2010 - IntactAuto Holdings, LLC IntactAuto Holdings, LLC is an independent service provider. References that are made to any names, trademarks, products or services of third parties or hypertext links herein are the property of their respective owners. |
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